search engine friendly urls in IIS?

Is there a way to make passing queries in IIS searchengine friendly. As you know, serach engines such as google will not spider urls with ? and = signs in them. Is there anyway to get around this besided writing a custom 404 page?
Correct me iof I am wrong, but if you search for something in google (e.g. 'microsoft knowledge') you will get pages which have URLS containing these charachters. How do they do that?
Thank for any information

 

 

 

 

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