How to advertise, the in Lycos way ?

For a project we need to make sure that all php / html files in a certain directory on the webserver are showing advertisments of us.

For example, when you get a website from Lycos, you'll have an advertisement in the right corner.

How to?

As far as I can see, Lycos includes a javascript at the bottom of each page, but how? Through .htaccess?

Solutions are welkom, but think of the idea that the ones who can edit the files (php and html) are not allowed to remove the adviertisment! So it must be hidden.

We are thinking of a solutions in which each file requested from the server is parsed by a mailfile locate in the root. This file in the root will first include the file requested and then a code for the advert.

 

 

 

 

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