SoundCloud joins forces with Ticketmaster to elevate artist event promotion

SoundCloud has teamed up with Ticketmaster and Universe to help artists showcase and sell event tickets directly from their profiles. Pro-tier artists can now list, customize, and promote their shows, while SoundCloud’s homepage will feature a concert discovery widget powered by Ticketmaster data. This move strengthens SoundCloud’s focus on artist monetization and engagement, positioning it as a key player in music event promotion.