Snowflake moves to bolster observability after outages with Observe deal

Snowflake has agreed to acquire observability startup Observe as enterprises struggle to spot failures before cloud outages hit. The move comes amid a series of recent Snowflake service disruptions, underscoring rising pressure on data platforms to improve visibility at scale. Snowflake says the deal aims to help customers retain and analyze telemetry data more cost-effectively as AI-driven workloads grow.