Google Cloud unveils agentic AI to merge shopping, customer service at NRF 2026

At NRF 2026, Google Cloud introduced Gemini Enterprise for Customer Experience, aiming to unify shopping and customer service through agentic AI. The platform connects product discovery, transactions, and post-purchase support within a single interface. Early adopters in retail and food service plan to use the system to reduce friction, maintain context across channels, and automate complex customer interactions at scale.