ways to lower mysql and apache loads on high traffic server?

Were running one site off a dual 2.8ghz machine with the planet.

were doing about 100,00 or so hits a day, and sice weve implemented phpads, the serverload has been retarded during peak hours. (60 - 120).

The only mysql script running is phpads, which seems to be a fine script according to others.

Anyone have any ideas on how to lower the mysql and httpd loads?

 

 

 

 

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